COURTNEY LAWRENCE

PROJECT OVERVIEW

Optica is a company that creates innovative LED lighting systems. This was a comprehensive design project that I was involved in as an intern at Nifitic Agency. It included a rebranding as well as website and mobile designs. I worked on this project with the creative director of Niftic Agency from strategy through to final designs and launch.

CHALLENGES

The branding for Optica needed to reflect the LED lighting industry, while also being professional and unique. The website and mobile designs for Optica needed to include lots of copy like information about case studies, services and a blog.

SOLUTIONS

Our logo design for Optica was inspired by actual LED lights and their dynamic flow of energy. We added abstract patterns throughout the website to echo the logo design. We incorporated infographics to help illustrate information and to break up large sections of text. 

LOGO DESIGN

We proposed three different concepts to Optica for the rebranding of their logo design. We ended up going in the direction of our third concept. This concept was influenced by actual LED lights and their dynamic flow of energy. We aimed to show that same energy in the logo. 

website design

Because of a tight dealine, web designs for Optica went pretty quick after we designed the logo and overall branding direction for the company. The website included case studies, lists of services and a blog. We incorporated infographics to help illustrate information and to break up large sections of text. We added abstract patterns throughout the website that echoed the logo design.  

mobile design

We worked with web developers on both the website and mobile designs to make sure that our designs rendered well on a variety of browsers, windows, and screen sizes.

key learnings

1. Working with developers to test our designs helped in discovering potential problems, finding solutions and making sure our product was successful overall.

2. Working closely with the client throughout the entire project ensured that we were going in the right direction and that we delivered satisfactory products.

3. Research on the LED lighting industry helped inform our design decisions from rebranding through to web and mobile designs.